A’Beautiful Soul is now Arula. The clothing you love has not changed, just our name–we think it captures the essence of what makes our brand unique. Arula is a lifestyle fashion boutique that offers a distinctive shopping experience for women interested in the latest fashion finds, the most anticipated accessories and that next great gift. Our brand is built for women sizes 10-24 with the belief that size should never limit your fashion choices. Arula customers can enjoy supporting an organization that promotes confidence and positivity through its merchandise and the philosophy of giving back. We are more than a retailer, we are a safe haven for women who have always been ignored or excluded. At the end of the day, it’s about giving our guest the shopping experience that they have always deserved.
